
Our Story
At Great Peaks Consulting LLC, our journey began with a passion for propelling businesses to new heights through strategic proposal development and business growth strategies. Founded by Jen Armstrong, our consultancy is rooted in over 12 years of experience in business development and proposal management, and over 15 years in the Ed Tech industry.
Our story is one of relentless dedication to helping organizations, mainly in the SLED market, navigate the intricate world of proposal management and business development. It’s a story of understanding client pain points, aspirations, and unique needs, and then weaving these insights into compelling narratives that win contracts and drive success.
As we pen this chapter of our story, we’re excited to connect with professionals who are equally passionate about enhancing their proposal and business development strategies. Together, we’ll embark on a journey of transformative growth, unlocking new opportunities and achieving remarkable results.
Join us at Great Peaks Consulting LLC and be a part of our story—a story of elevating businesses to new horizons.
A diverse set of skills
We’ve honed our skills in proposal management, writing, capture planning, content library optimization, and proposal automation. We’ve led response teams, collaborated with subject matter experts, and navigated the complexities of diverse industries. Our journey has been marked by a commitment to excellence, continuous learning, and a deep-rooted belief in the power of tailored solutions.


Jen Armstrong, CF APMP
Founder & Consultant
Jen Armstrong is a seasoned consultant with a focus on proposal management, strategic writing, and business development. With over 12 years of expertise in these fields, she possesses a profound understanding of government and private sector clients, offering a unique blend of skills and insights. Having dedicated over 15 years to the SLED market, particularly K-12 Ed Tech, Jen holds a special place in her heart for educators and education brands.
Jen’s passion is helping businesses unlock their potential through winning proposals and growth strategies. Her services encompass proposal management, strategic writing, capture planning, content library optimization, and proposal automation setup. With a proven track record in leading diverse response teams and collaborating with subject matter experts, Jen ensures impeccable and impactful proposals.
Jen has a Bachelor of Arts in English from the University of Maryland and also holds the Foundation Certification from APMP (Association of Proposal Management Professionals).